With the constant stream of automated digital marketing messages being thrown out to the consumer population from just about every industry, many marketers are turning to animated videos to illustrate and differentiate their brand in a more creative way. Using motion graphics combined with real, live-action video content is a highly effective way to capture […]
Everyone is concerned about their health and well-being. With new medical devices, prescription medications, and health trends popping up every day, it can be difficult to determine what’s healthy and what isn’t. It’s important to educate yourself with the right information from a medical professional. Many doctors now provide this information in video form, so […]
Creating web videos that viewers – and potential customers – will actually watch remains one of the greatest challenges for marketers today. If you think about the last time you watched an online video, there was something about it that made you click the play button. What prompted you to watch the video? How many […]
“Day in the Life” videos are usually presented in a courtroom to demonstrate to a jury the severity of a plaintiff’s medical condition or limitations and the impact on a person’s life. A day-in-the-life video can show how common daily actions like eating, bathing, or even getting out of bed can be incredibly difficult or […]
When choosing a video production company to create your web videos, it is important to note that not all video companies are the same. There are certain criteria you should keep in mind when hiring someone to produce online videos for your brand. 1. Hire someone with a good track record. Just because you can […]
Video depositions are becoming more and more popular in courtrooms across the country. Video offers more insight than a typical text transcript, and gives legal professionals the opportunity to take nonverbal communication like body language and eye contact into consideration. Because the same standard regulations for traditional stenographic depositions apply to video depositions, attorneys should […]
The impact of video on professional industries has not gone unnoticed by those in the legal profession. Due to the effectiveness and clarity of video over text, video depositions are becoming more popular among lawyers and in courtrooms nationwide. Because video is a richer tool than your typical transcript, they are more effective at getting […]
If you’re just starting out in photography, you’re probably still learning all the photography jargon, camera settings, and rules of composition. Capturing the perfect picture takes a lot of practice and patience. Landscapes are a common genre of photography, especially for beginners. Here are a few tips to get the perfect landscape picture. 1. Boost […]
Creating a marketing video without a clear call-to-action is like fishing without bait. Or fishing without any of the proper equipment, really. Grabbing your viewers’ attention is enough of a challenge; if you can’t persuade them to act once you’ve attracted their eyeballs, your video efforts have been wasted. It’s up to you to turn […]
The popular social platform Instagram has over 200 million active users per month, with over 20 billion photos and videos shared across the globe. Ever since Facebook’s acquisition of the photo-sharing application, its growth suggests users are moving away from other social networks toward visual networks like Instagram. More of these users are accessing the […]
