Most small businesses don’t have the luxury of an unlimited marketing budget, and can be quite apprehensive when considering whether or not to include video in their marketing strategies. Video – specifically online video – has become a primary source for news and entertainment, and can no longer be avoided as a marketing medium. There […]
You’ve put in the time and money it takes to create a high quality video that promotes your brand, products, or services, and now you’re wondering how to get it seen. To get the maximum ROI on your video, you want to get it in front of as many eyes as possible. You want potential […]
Having trouble taking your portrait photography to the next level? Are your headshots looking dull or out of whack? Here are some tips to help you bring out the best in your photos. 1. Make sure you have soft, natural lighting and your backdrop is simple – maybe a solid color or a faded landscape. […]
Mothers’ Day is coming up, and you may be wondering what you can possibly give your mom to show her how much she means to you. Flowers, cards, and gift certificates may be too cliché, or maybe you just want to do something really special this year. Why not put together a video scrapbook? Capturing […]
Everyone has seen that commercial on television, with poor lighting, indecipherable audio, and low-energy actors. It’s obvious that only a small fraction of the marketing budget went into the production of that video. You’re probably wondering why anyone would even buy ad space to air such a horrible commercial. You’re definitely not thinking about purchasing […]
The end of the semester is just around the corner, and many high school seniors are taking their senior portraits to capture the final moments before graduation. Before sitting down in front of a camera, make sure you’re not making these common mistakes many people make when taking high school senior pictures. Mistake #1: Wearing […]
In a recent survey conducted by the Interactive Advertising Bureau, original content developed for the web will soon be just as important – if not more important – to advertisers as television ads. IAB surveyed nearly 300 brand marketers and advertising agency executives to find out exactly how strong the budget shift from TV to […]
Typically, once a month I get a chance to speak with a college coach in regards to what makes a great college recruiting video. Today I got to speak with one of the most prolific winners in college volleyball today, UNC head coach Joe Sagula. Joe is entering his 24th season at Carolina and 33rd […]
One of the most common buzzwords you might hear floating around in the online marketing world is “engagement.” Anyone investing in an effective web marketing strategy is highly interested in how to attract and engage potential consumers via the Internet. Social networks have become a popular tool for driving customer engagement, but the number and […]
Most brands are catching on to the fact that marketing and promotional videos are absolutely necessary for a successful marketing campaign. Video is highly valued among most marketers, and many find it to be the most effective form of media when it comes to engaging and driving customer interaction. Sales videos, training videos, and product […]
