Where Should You Share Your Video Content?
You’ve put in the time and money it takes to create a high quality video that promotes your brand, products, or services, and now you’re wondering how to get it seen. To get the maximum ROI on your video, you want to get it in front of as many eyes as possible. You want potential customers in every level of the marketing funnel to see your video. How do you do this? Here are a few ways you can boost views and conversion rates through video sharing.
1. Leverage the power of your blog. Posting high-quality content – like your brand new marketing video – to your blog on a regular basis can help establish the authority of your website and your company as an industry leader. Google likes to see videos embedded on your webpages, and a proper video sitemap will help your website’s videos appear in search engines, enticing browsers to click on your video rather than some other link. Video is also a powerful way to keep blog readers on your website for longer periods of time, increasing your chances for conversion. However, if your video is of lower quality, it may cause your potential customers to bounce off. Make sure your video is compelling enough to post to a blog; 2-3 minute “how-to” tutorials, employee interviews, new product or service announcements, and product demonstration videos are great ideas for blog videos.
2. Embed video into your emails and newsletters. If you have an existing email database, use it! YouTube videos sent via email often appear in the footer of emails opened in Gmail, but you don’t want to ignore the members of your database who don’t have Gmail. Insert a screen-captured image of your video into the email and link it to the video on your website or YouTube channel, so the email doesn’t get flagged as spam and can be opened and seen by most platforms. Using a landing page in this way also gives you more opportunity to engage and convert your visitors. Adding a video to your email can increase click-through rates by up to 96%!
3. Share your video on all relevant social networks. Almost every social network on the web is incorporating video into their news feeds. If you aren’t leveraging the power of Facebook, Twitter, Instagram, Pinterest, and other networks, you’re missing out on a huge audience group. Networks like Vine and Instagram allow for easy sharing of only very short videos (6 and 15 seconds, respectively), but other networks will allow for longer videos. The challenge is knowing your audience. Your Twitter, Vine, and Instagram followers may not stick around long enough to watch a 3-minute tutorial; but a spliced, shorter version can be easily viewed and shared.
Regardless of your marketing goals, video can be effective on almost any marketing channel. For more information on video production and video marketing, contact the experts at In Focus Studios. With office locations near Baltimore, Maryland and Raleigh, North Carolina, our experienced videographers can travel anywhere on the east coast to help you with all your video and photography needs!
