73% of consumers say they are more likely to purchase after watching videos explaining a product or service, according to a recent report from Animoto. The survey of 1,014 US consumers also found that 96% of respondents say they find videos “helpful” when making purchase decisions online. In particular, 93% find online videos useful when […]
A common question videographers get is “What editing software do you use?” More expensive programs like Adobe, Final Cut, and Sony Vegas are often hard to come by or difficult to use for amateur videographers. However, while it’s usually a better idea to have a professional video editor cut and clean your footage, YouTube now […]
With the 2014 FIFA World Cup in full swing, you’re probably seeing a lot of really awesome action shots popping up around the web: players in mid air, soccer balls hitting the net, close-ups of the athletes celebrating after a win. Wondering how the professional sports photographers get such great photos? Here are a few […]
If you are using web videos as part of your marketing strategy, you are probably sharing your videos across multiple social sites: YouTube, Facebook, Twitter, and maybe Instagram or Vine. But what about Linkedin? The professional social networking site is the number one watering hole for executives, buyers, and decision makers to find and nurture […]
One of the biggest reasons small businesses are hesitant to invest in video as part of their marketing strategies is the cost of production. Oftentimes, when it comes to video, you get what you pay for – a “cheap” video is exactly that, and your audience can tell. Most of the money goes toward the […]
Video has proven to be an invaluable marketing tool for all businesses over the last several years. From television screens to YouTube, advertisers are finding the most effective ways to get their ads in front of as many eyeballs as possible. Most businesses agree that video is necessary for a successful marketing strategy, and everyone […]
Consumer-targeting brands quickly jumped on the video marketing bandwagon and are often the first to adopt any new video technology to stay on the forefront of the B2C advertising scene. Business-to-Business companies, however, have been a little hesitant to delve into video marketing with the misinterpretation that B2B companies can’t get the same benefits from […]
Did you know that over 90 percent of web marketing and communications experts use video as part of their strategy to engage potential buyers through social media, blogging, and email? Video has been proven to drive traffic and produce a remarkable return on investment by improving viewer interaction, boosting brand recognition, and effectively building brands […]
If your marketing videos are all starting to look the same – talking heads, a few shots of B-roll, maybe a few lines of text and a phone number – maybe you should switch things up with an animated video. Online viewers are skimming and scanning through thousands of web videos everyday. Make yours stand […]
Most small businesses don’t have the luxury of an unlimited marketing budget, and can be quite apprehensive when considering whether or not to include video in their marketing strategies. Video – specifically online video – has become a primary source for news and entertainment, and can no longer be avoided as a marketing medium. There […]
