Tips For Creating Your First Company Video

blog2aYou have decided the time was right to create your first company video. Here are some pointers to help you create a video that will make your company proud.

1. Planning is Essential
Figuring out your budget and writing a script isn’t the most exciting part of the project, but if not done, things can start off in the wrong direction very quickly. Set a schedule for choosing a team, scripting, filming and editing. Make it achievable and do not stray from it.

2. Know Your Audience
Make sure you know who will be viewing your video from the start. A video about financial advise will look and feel very different from a promotional video for the sale of a new home.

3. Pick Your Partners Wisely
It is ok to call a professional when you get stuck. Don’t fool yourself into thinking you can do something you are not experienced with. Though it may be your first video, it doesn’t mean you need to work with an inexperienced crew. Don’t make this the last video you will ever be asked to work on.

4. Get those Creative Juices Flowing
Figure out how you want to communicate your message. Brainstorm some creative ideas with your team. Be bold, be original but do your research as to what your audience wants.

5. Details are Important
What makes a video great are the little things. Notice the lighting, the audio or any typo. Take ownership of this during the start up stage of the production.

I trust that these tips will help you achieve the video you intended to produce. Feel free to add any other tips you may have that makes your production run smoothly.

Videographer for Dance Recitals

June is dance recital month. The beginning of May our phone doesn’t stop ringing as dance studios scramble at the last minute trying book there dance recital videographer. The majority of the time we hear that the videographer they booked, backed out at the last minute or did a terrible job on the last recital.Continue Reading

The cost of hiring a videographer

I have had several questions recently about the cost of hiring a videographer/camera operator. It is the industry standard for a camera operator to charge either a half or full day rate for their services. You may find some videographers that will charge by the hour, but this is not typical. The rates vary fromContinue Reading

What Realtors Need to Know About Video

The problem with most Realtors and Video is they don’t know where to start and don’t understand either the true value to the consumer or how to distribute the video when they are finished. After some long research, here are the simple facts about real estate video. 1. The consumer doesn’t care about us andContinue Reading

One bad social media post can be costly to student athletes

A dream on an athletes journey is to get recruited to play their sport at the college level. There are many factors a recruiter will look at when deciding if a player will fit into their teams plan. Of course talent is big on the list, leadership skills and grades. With kids posting their lifeContinue Reading

The SEO Benefits of Video

Business videos have numerous advantages over plain text on a website – it is, indeed a selling point. Videos are, now, one of the most valuable tools for Search Engine Optimization (SEO). These days, we take a blended search results – video, text, PDF, blogs, and images – for granted, however a couple of yearsContinue Reading

Video of Your Live Presentations or Lectures

The essence of live presentation videos lies in the fact that they can be “attended” as per your convenience! Videos are especially effective when used for capturing one -time-only events saved for posterity. Normally, there are a thousand people present at a certain event, while at times thousand does not make it to the eventContinue Reading

Creating Training Videos

In recent times, the internet has been inundated with creating training/coaching videos for all sorts of activities; from cooking to exercising, from academic lectures to playing an instrument, there is probably a video tutorial out there for everything one might want to learn. If you are an expert at doing something or possess a specialContinue Reading

Why Is It Important to Put Video on Your Website?

Ever heard anyone say “I won’t see it until I believe it”? Well, that does seem to be quite the case in reality. It has been proven that websites with videos have a better output when compared to those with static content. Videos are more interesting and fun, in comparison to plain text. Branding withContinue Reading

The filming of a music celebrity

I grew up playing the piano, trumpet and my most favorite, the drums. At the height of my musical career(if you can call it a career), our band played at school dances and local bars throughout Maryland. It was a great time of my life! I would dream of one day playing at the bigContinue Reading