Video is Everywhere – and it’s Here to Stay!
There are more than 7 billion people in this world, and more than 300 million in the United States alone. There are 800 million unique users that upload more than 72 hours of video to YouTube every minute. In 2011, YouTube had more than 1 trillion views – or about 140 views for every person on Earth.
These are impressive statistics, but there’s more. More than 59 percent of senior executives prefer to watch video over reading text about a particular topic. The majority of business professionals watch online video more often today than they did last year. Viewers watching video on a mobile device watch a video 3 times longer on average than those watching a video on a desktop computer.
The popularity of online video has grown exponentially over the past several years, and it’s not even nearing a stopping point. Video is EVERYWHERE – used for entertainment, marketing, promotional, and informational purposes, to spread messages about products, services, and ideas to anyone willing to watch. Video is an important part of everyone’s world, and it’s here to stay.
We share video on almost every social network – Twitter, Facebook, Instagram, and more – with friends, family, and colleagues. Video is available in grocery stores, gas stations, restaurants, movie theaters – anywhere and everywhere there is social interaction. Airports, limousines, department stores, bus stations, even security systems at the bank – many businesses can’t even operate without video.
Unlike some marketing schemes that have come and gone over the years, video will continue to surpass all other methods of building brand awareness and exposure in its effectiveness to grab attention and quickly convey messages and ideas. As video makes its way further into our personal lives, with smartphones, tablets, watches, and other devices, it will likely stay there forever. The time to take advantage of this medium is now! Video is everywhere – and it’s here to stay.
For more information about how to use video to build your business, contact the experts at In Focus Studios today. You can also download one of our FREE eBooks, available only through our website.
