In Focus Studios’ Social Media Consultant Takes Web Presence to New Heights
For a little over a year, our online marketing consultant and social media guru, Katie Barber, has had the arduous task of boosting our presence on the Internet and connecting with our target market in a different way. In that time, she has expanded our social networking campaigns on some of the most popular social platforms on the web, including Facebook, Linkedin, YouTube, Google+, and Twitter. From optimizing social accounts, to integrating and syncing blogs and videos, to managing contests and promotions, Katie has truly gone to great lengths to build our online strategy into one that attracts a captivated audience, eager to learn all they can about the video production and photography industries.
Averaging over 600 website visits a month, traffic has nearly doubled over the last year. On average, traffic from social media accounts for roughly 25% of all visits to the website, with most social visitors coming from Facebook, Linkedin, and YouTube. In recent months, Katie has focused primarily on blogging and creating high-quality, informational content to help answer common video production questions, and assist business owners and video creators alike to create the best video for their needs. Some blogs, including this one on Interactive Video Advertising Best Practices and this one on Video SEO and What it Means for Your Business, have been picked up and distributed by other online video production and marketing publications. These efforts have greatly improved our visibility in the search engines and boosted non-branded search traffic.
Katie takes great pride in her work, and consistently stays up-to-date on the latest trends in online marketing, web videos, and social media. She is especially passionate about working with In Focus Studios because she originally studied video production in college, and is excited about promoting one of her greatest interests. She is always available to answer any questions about social media and online advertising, and how video production plays into your overall marketing strategy.
