How Many Videos Do I Need?
If you have a business website, odds are you have invested in some sort of Internet marketing strategy. Perhaps you’ve heard video is one of the most effective ways to boost engagement and conversion rates on your website. If you’re ahead of the game, you’ve probably implemented and optimized a video on your homepage, and maybe set up your YouTube channel to help syndicate your video content. One video can make a world of difference to your homepage and increase your chances of appearing on the first page of Google; imagine what a video on every single page of your website would do!
Video is the most powerful form of content.
According to every Internet marketing firm on the planet, “content is KING.” Fresh, relevant content is the best way to increase your website’s relevancy and credibility in the eyes of the search engines. Surely you’ve heard at a meeting or marketing convention that blogging is a healthy way to build up your website. However, blogging isn’t the only form of content. “Content” can take any form – text, images, audio, video – and should be diversified on your website for the best results. Video is arguably the most powerful of these, as it can incorporate all other forms of content into one medium. Music, voices, kinetic typography, and moving images work together to market a brand 5x faster than text and image alone. A minute of video is worth 1.8 million words of text, according to Forrester research, and website full of videos is certainly more powerful than a website full of just words and images. More videos = more content. It’s just that simple.
Every product or service offering should have its own video.
Product and service videos have been known to increase online engagement and conversions. Simply put, your customers want to know what they’re buying. They want to see it, hear it, watch it work. 90% of online consumers find product and service videos to be incredibly helpful when making purchase decisions. Online visitors are 70% more likely to purchase a product or service after watching a video about it. If you enhance all product web pages with video, you can expect your leads and sales to increase dramatically.
Video blogs are a great strategy for long-term results.
After you’ve created your homepage video, product and service videos, and maybe even an employee bio or two, you can consider creating regular video blogs for your website. This is one of the best ways to update your website with organic, relevant content that is sure to produce short- and long-term results. Video blogs – like regular blogs – show the search engines that your website is keeping up with the times and consistently providing new information for users. Unlike regular text-only blogs, video blogs are automatically more likely to reach the first page of search engine results because they are a stronger form of media. Consider including videos in your regular blogging schedule to take your content strategy to the next level.
There is no exact amount or perfect number of videos to invest in. You should provide your target market with information using the appropriate form of content that will showcase your brand in the best way possible. Not all web pages need a video, but many ideas are best presented in a way that is visually and audibly appealing. If you would like to know how many videos you might need, you can contact the experienced video production team at In Focus Studios. We will work with you to produce as many videos as you need, at a price you can afford. Contact us today!
