Facebook has finally, officially launched its video advertising platform. What does this mean for advertisers? For Facebook users? This is one of the most influential steps forward for the world’s largest social network since the introduction of Facebook Advertising. The social network has been working on incorporating video advertising into the platform for several years, […]
In today’s tech world, where YouTube is the second largest search engine and engages over 800 million people every month with over 4 billion hours of video, having a well-optimized YouTube channel is just as vital as having a company website. Can your YouTube channel can be found by your target audience? Are your videos […]
As businesses are quickly catching on to the effectiveness of video marketing, the need for web videos is driving some companies to produce them in large quantities, usually without taking the time to define the purpose of each video. Many firms are producing videos just for the sake of producing videos. This can be a […]
If you want to create effective videos to enhance your marketing campaign, you want to ensure the quality of your video content is as professional as, if not more professional than, the rest of your marketing materials. Content marketing can be defined as the practice of consistently creating relevant, compelling content that appeals to a […]
We are bombarded by as many as 3000 advertisements a day. As a consumer we have to filter out all that information. It may feel as though we always have to keep our guard up. I notice that I do it when a sales call comes in. Think about the last time you answered a […]
If you are one that enjoys dabbling in video, you are most likely aware of all the new cameras available. There seems to be a new one coming out every month. They all tell you how great the HD picture is, how small and lite weight they are, leading you to believe that is all […]
Everyone on the In Focus Studios team has different strengths. Some are great at the “run & gun” filming style that is so needed in today’s action packed world. Others are very creative, detail oriented, great listeners, team players, or technical. Several years ago, we were very fortunate to introduce ourselves to JJ McQueen. JJ […]
Fil, a 27-year video veteran and part of the In Focus Studios staff since 2005, is a versatile shooter and has mastered the craft of getting just the right shot for many types of corporate, marketing, and live events. Here is one of his memorable experiences working with In Focus Studios: “I enjoy filming sports, […]
Video technology is rapidly evolving, and becoming a greater part of our everyday lives. How-to and troubleshooting videos on YouTube have replaced written instruction manuals and tech support. Video communication applications like Skype and Google Hangout have taken telephone calls into the visual realm, and made connection more personal, eliminating the need to travel long […]
Smart watches, Google Glass, and other wearable technology are growing as one of the world’s latest trends. What does the rise in popularity of these new gadgets mean for the online video industry? It means advertisers will have to adapt to smaller screens, and try to create a more personalized user experience. Wearable technology like […]
