In Focus Studios has made it a point with every client to give them the most effective video possible. We know that there are many elements involved that the average person doesn’t think about. Key would be what does the end user want to know about. Here are 5 Easy ways to use… video to […]
It’s not news that video is the way savvy businesses are showing their customers what they’re all about. If you’re not using video as part of your website yet, here are a few pointers to get you in the game with this very powerful marketing tool in 2013. The trend now is towards less text, […]
The day has finally come where videos have officially established themselves as “rankworthy;” finding their way to the top of the ranks in Google’s Universal Search. Whether you are a small business in Seattle selling argyle socks or a large corporation with a global stronghold in your industry, online video is more valuable than ever […]
I recently had the privilege to talk with John Danowski, head coach of the Duke Blue Devils lacrosse team. While he impressed me with his knowledge of the game, his enthusiasm was contagious. It is easy to see why he is such a successful coach. He has strategies for practicing, playing and how to mentally […]
When it comes to developing a branded video, to anchor and support your company’s marketing and branding campaigns, the question of what is the intention of the video will inevitably pop up. The easiest way to answer that question is by first being clear and concise on the intention of your marketing and branding campaigns. […]
I often get asked, “When should we start the football recruiting process for my son?” After speaking with several recruiters, their answer is during the junior season. They generally like to see highlights from the season and at least one game in its entirety. The highlight reel should be 2-5 minutes long. Recruiters look at […]
North Carolina State University’s basketball program has been at the top of ACC news lately—the season is approaching quickly, and fans can’t wait to see what this team has to bring to the table. NC State has outranked ACC superstars North Carolina and Duke in several preseason polls, and there is a lot of buzz […]
Guest Post By Dona Collins Online video usage continues to grow exponentially as broadband Internet access becomes more and more commonplace in U.S. households and work places. Most importantly, research shows online video usage transcends race, ethnicity, age and gender making it a crossover hit with deep cultural penetration. Last week, Ragan Communications, Inc. reported […]
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Last month I worked on a project that required a green screen. The commercial spot is for Asian Aid, who’s ambassador spokesperson is Shawn Boonstra. From my limited time on the set, I was highly impressed with what this organziation is doing. Check them out here.
