So you want to make a video for your company. You have a camera and an idea, so let the production begin… If this sounds like a situation you have been in, you are not alone. With the price of video cameras falling every other day it seems, it becomes very enticing to anyone with […]
At In Focus Studios, we pride ourselves on keeping the client happy. At times it can be challenging, especially when they are dead set on a particular idea and we know that it just won’t work. It takes educating the client and reminding them that we do video all the time. This part is always […]
If you are in the medical field, you are very aware of CME (continuing medical education). In order to receive your CME credit, you have to attend medical lectures. These lectures can take place at a small meetings within your region or at a very large annual meeting held at a location that is attractive […]
So, you recently “liked” our In Focus Studios page and realized that you’re not seeing what In Focus Studios or the other businesses and groups you follow on Facebook are up to? In may not be your imagination, you may not be. Not long ago, Facebook rolled out changes that impact the information you see […]
We work with a lot of small businesses that are trying to compete with much larger companies. One fantastic benefit of video is that it levels the playing field. Video is no longer only for the fortune 500. Producing a video often costs much less than producing a 4-color brochure. The cost of producing videos […]
In this day and age we all have seen animated characters, inanimate objects and logos dance, talk and explode. We see it so often that we take it for granted and may not realize how much planning and time it takes to create just a 5-20 second animation. While I won’t go into the details […]
Jake is a very good player. (I’m going to use pseudonyms.) He’s been pretty sure for a while that he wants to go to College A. He really likes the school and they offered him a great athletic scholarship. He hasn’t committed, but they want an answer. Soon. Just when everything seemed to be falling […]
Madi is close. Really close. She has two scholarship offers from two outstanding colleges. Here are the offers as they stand: 1. X College is offering a $12,000 scholarship. 2. Z College, which is where Madi really wants to go, is offering $9,000 Rebecca, Madi’s mom, tells me: “My biggest concern is for Madi to […]
Today I had the privilege to speak with the 2011 ACC Coach of the Year and the 2011 National Coach of the Year, Pam Bustin. Pam has revitalized the Duke field hockey program, guiding the Blue Devils to a 14-8 overall record and a trip to the NCAA quarterfinals in her first season at Duke. […]
As technology changes, it is hard to keep up with all the new gadgets and tools a videographer can have at his or her finger tips. This also relates to lighting. Over the last 13 years, I have worked almost exclusively with Lowell lights. They fit my shooting style. They are light weight but durable, […]
