Blog

Video Marketing Rule #1: Know Your Target Audience

Video marketing – like other types of advertising – only succeeds when you know how to appeal to your target market. Oftentimes, you can apply the same rules of other types of advertising to video in order to get the best result and get the most out of your marketing efforts. Knowing how your key […]

How to Photograph Fireworks

With every 4th of July holiday, there are fireworks displays. Whether you are setting them off in your backyard or watching them at your local fairgrounds, it’s always a bright, fantastic sight to see. Many people try to take pictures of fireworks but can’t seem to get a good shot due to timing or focusing […]

TV Commercials – Are they going extinct?

With the rise and success of online video, more and more businesses are investing less in television advertising, and relying more on web videos to help promote their products and services. With higher conversion rates and a significant improvement in ROI versus TV ads, it’s no wonder marketers are turning to the web to reach […]

Advice from an Architect

Jeff: Hey, I’m Jeff Philips and thanks for tuning in this week. If you’re planning to do a renovation or build a custom home, today’s guest will be interesting. Today I have Alicia. Why don’t you explain to the viewers a little bit about yourself. Alicia: I’m an architect. My name is Alicia Ravetto. I […]

How Many Videos Do I Need?

If you have a business website, odds are you have invested in some sort of Internet marketing strategy. Perhaps you’ve heard video is one of the most effective ways to boost engagement and conversion rates on your website. If you’re ahead of the game, you’ve probably implemented and optimized a video on your homepage, and […]

5 Reasons Why Your Business Needs Online Video

With the overwhelming amount of online activity over the past decade, most businesses have wisely set up shop on the World Wide Web to reach computer-savvy potential customers on the lookout for the best products and services. (By the way, if you don’t have a company website yet, you are already about 5-10 years behind […]

How to Write an Ad for your Business

Hello. I’m Jeff Philips and thank you for tuning into this weeks webisode. If you have a business or a nonprofit, you have to get the word out about that, and how you are you going to do it? Well one way to do it is you can advertise. You might know where to advertise, […]

Marketing Promotional Products

Jeff: I am Jeff Philips and I have a great show for you today. If you have a business of any sorts, whether it is big or small, you have to market and promote it, and no better way to do that is with promotion products, and I have Dave Gephardt here with Gephardt Marketing […]

Video SEO and What it Means for Your Business

One of the hot key terms being thrown around in today’s marketing world is “video SEO,” or video search engine optimization. You may come across many articles and blogs claiming to “demystify” video SEO or provide simple, fast solutions to help your website rank on the first page of Google with video. Be wary of […]

Photography Tips

If you would rather read than watch our above video then here is the summary transcript of this week’s video: Jeff: Hello, and welcome to Webisode Wednesday. I’m Jeff Philips, and for those of you that are interested in photography, I have a real treat for you today. I have Kevin Seifert, who is my […]

InFocus Studios