Green screen technology – or chroma key technology – has been used by photographers and videographers for the past several years to create complex imagery that would otherwise be impossible or near impossible to create. The benefits of green screen photography and videography are numerous, but here are a few obvious reasons why many photographers […]
Jeff: Hello, I’m Jeff Philips and welcome to this week’s webisode. Today I have a marketing and branding expert. Tim Pedersen, welcome to the show. Tim: Thanks, Jeff. Jeff: Why don’t you explain to the viewers a little bit about yourself and what it is that you do? Tim: Great. Again, my name is Tim […]
Video can be used in a number of different ways in the medical industry. A powerful visual aid, video can help make difficult medical concepts easier to grasp, whether you are trying to market a new medicine, train a group of residents, or educate the public on the complexity of modern medicine. Medical Marketing Videos […]
Many companies are investing a lot of their marketing spend into online video. In fact, eMarketer reports online video ad spending will reach $4.14 billion by the end of 2013, an increase of 41.4% from 2012′s numbers; it’s expected to grow to an astounding $8 billion by 2016. Is all the money going in to […]
When hiring new employees, most companies have a transitional orientation period where the new hire is introduced to the firm, company policies, and daily operations. While most corporations have manuals and policies in print form locked away in a file cabinet somewhere, many companies are now going digital with introductory welcome videos, how-to guides, and […]
Preseason is arriving soon and high school athletes will be hitting the field for the opening day of fall practice. With many athletes working harder than they have in a while, Archbishop Spalding’s certified athletic trainer T.J. Morgan, past president of the Maryland Athletic Trainers’ Association, offers a few tips to help young athletes keep […]
One of the most powerful ways to improve conversion rates on your website is to utilize effective video testimonials from happy clients. If your customers think you’re an absolute rock star, have them shout it from the rooftops – or from the pages of your website. You shouldn’t be the only one talking about your […]
Email marketing is not a new tactic. Consumers and corporations alike have been sending information instantaneously over the Internet for over a decade; the only difference today is that the probability that your email will be opened before any other has significantly diminished. These days, everyone is hesitant to give out an email address because […]
Creating a winning skills or highlight video is essential to be taken seriously in today’s college recruiting. Not all videos are created equal and often times the difference between a good and bad video can be the difference between a scholarship and walk-on position. College coaches do not simply ask your high school coach for […]
When I was a little kid growing up in Annapolis, Maryland, I would put on magic shows, perform dance routines while lip syncing to my favorite songs of the early 70’s. Surrounded by scenic views of the Severn River and the Chesapeake Bay, attending Baltimore Colts games and loving people, it was there that my […]
