There are three main elements regarding the technical implementation of your videos that must be considered prior to just putting a video on your website. Depending on the style of the content you are creating and your goals, you should decide on which platform you want to serve your content, how your videos will be […]
When creating videos for your company, especially when you’re promoting your business through online videos, it is important to nail down a process for generating ideas that actually have a definite purpose and that can be expected to succeed on the Internet. By performing an adequate gap analysis and creating measurable goals, you can develop […]
One of the biggest mistakes marketers make when creating online marketing videos is to view the video in the same way they view blog posts or infographics rather than as its own specific form of media. To put it simply: Blogs require text. Infographics require images. Videos require moving images and sound. Video is an […]
When considering including online videos in your marketing strategy, it is important to consider what it is about web videos that makes them valuable to you – as a brand – and your consumer – as the audience. Knowing the benefits and the potential return on investment can help you develop real goals and reasonable […]
YouTube is the most popular free video hosting network and the second largest search engine in the world; Google, the largest search engine, owns YouTube, and the two are so closely integrated that YouTube videos often show up in search results before a relevant website for certain keywords. With more than 800 million unique visits […]
Jeff: Hello, everyone and thank you for tuning in to this week’s webisode. I’m, Jeff Philips and every week I bring in a different business to help share tips and valuable information for you and today I’m really happy that I have Phil, and Phil welcome to the show. Phil: Good to meet you all. […]
Video advertisers know a combination of motivating visuals and audio and effective calls-to-action are the key ingredients for a successful video marketing campaign. Digital video advertising is very powerful because you can create true, meaningful engagement with your target market. Interactive video advertising can be challenging, but there are a number of best practices you […]
While almost everyone has access to a camera these days, there are certain situations where you should not rely on the quality of your camera phone to take professional pictures. Despite the improving capabilities of smartphones and digital cameras, there are certain events where you really need to have a professional photographer, with a truly […]
Do you have an important event coming up? Thinking about recording a few great moments on video to share with friends or colleagues later? You may want to put a little extra time and consideration into the decision of whether or not you should hire a professional to videotape your live event. While it seems […]
Whether you have an existing business or a brand new one, getting your face into the public eye is crucial. There are several ways to do this. The first is through social media. But you cannot just light up a Facebook page and expect business to come in. You need to develop an audience. This […]
