Every career-minded professional, entrepreneur, or business owner knows how important it is to have a clean, professional reputation and appearance. First impressions are important, and a high-quality corporate headshot can make all the difference in today’s visually-oriented world. A company headshot can be used for many things, but many use them to enhance customer relationships […]
In an increasingly technological world, our dependence on the Internet is always growing. Cell phones, tablets, laptops, and other forms of technology enable us to communicate to and from nearly anywhere in the world. Whether you want to send a memo, a picture, or a PowerPoint presentation to your client in China, technology is always […]
“The challenge was the time crunch. I had the opportunity – unusual because protocol requires a company to go through the agency of record – to do four spots starring Gloria Estefan. I won the job directly from the Convention Bureau two days before Thanksgiving. Final cut was due by January 1. From start date, […]
For over thirty years Richard has worked in video production doing everything from network news, television commercials, to mitzvahs and weddings. Being based in the nation’s capital, it’s been a privilege to cover U.S. Presidents, Vice Presidents, and other political figures. It’s still a thrill for him to witness first hand the men and women […]
Over the past few years, mobile devices have become overwhelmingly popular; approximately one-third of the American population owns a mobile device. In January through March of 2013, 10% of all video consumption was through a mobile device like a smartphone or tablet. Mobile tablets have become more like a second television screen for more than […]
There are a lot of elements involved with video production. Many businesses don’t have their own in-house video production crew, actors, or equipment, but some have marketing departments with a few extra creative skills, and can often find ways to create videos on a smaller budget. When it comes to deciding who will work on […]
Depending on what style video you are trying to create, you will probably want to start with a strong script and visual storyboard to help you plan how your video should look and feel to your audience. Informational or “story” type videos are generally best approached by writing the script first, while more visual, aesthetic-style […]
Over the past month and a half, I have had the pleasure to work with the UNC Women’s 2012 National Championship Soccer team. Under head coach Anson Dorrance, the UNC women’s soccer team claimed their 22nd national championship. I had an opportunity to sit down with assistant coach Jason Sisneros. He has been coaching for […]
If you don’t have a Google+ profile yet – you need to set one up through your Google account ASAP! As one of the fastest growing social networks owned by the most popular search engine in the world, there are countless reasons why you – and your business – should have a presence on Google […]
For a video to really succeed, it needs to be high quality. The same with news articles, photography, or other creative content; low-quality content can yield low-quality results. To truly succeed with video, visual and audio quality must be exceptional, whether your goal is to increase web traffic, brand awareness, or customer engagement. High quality […]
