Animation makes a corporate company video come alive

In this day and age we all have seen animated characters, inanimate objects and logos dance, talk and explode. We see it so often that we take it for granted and may not realize how much planning and time it takes to create just a 5-20 second animation. While I won’t go into the details of how to create one, I will explain how it can separate your corporate video from your competitors.

To create a video that is head and shoulders above your competition doesn’t need to break the bank. One inexpensive way to this is to simply animate your company logo. You could make it spin, sparkle, or arrive on screen in pieces. Anything is possible with animation. Doing this is so much more eye catching then a simple zoom in or out of a 2D logo. It is very important in today’s media packed world to capture the viewers attention quickly, as in the first 7 seconds. If you don’t, they will move on to the next company video that is selling the same product.

If your company has a bigger budget and wants to make a complicated subject more entertaining, you may consider motion graphics.
Motion graphics allow you to animate graphics and photos. Someone is more likely to watch something they are not highly interested in, then take the time to read it. By creating this type of corporate video, you increase the chances of engaging the viewer to contact you or buy your product.

We suggest you deliver these corporate company videos via Facebook, Twitter and other social media sites. By doing this, your video will be enjoyed by your fans and also actively work on bringing traffic to your website. Motion graphics are best used when your objective is to communicate a linear story to engage viewers on multiple levels.

For more information on producing corporate videos, please contact us.