Creating Videos for Email Marketing Campaigns
In an increasingly technological world, our dependence on the Internet is always growing. Cell phones, tablets, laptops, and other forms of technology enable us to communicate to and from nearly anywhere in the world. Whether you want to send a memo, a picture, or a PowerPoint presentation to your client in China, technology is always evolving to give you the best option for getting your message across. Sending photos through email has always been pretty standard; but now, companies are producing videos specifically for communicating their branding and marketing messages through email campaigns.
The good news is, you don’t have to spend a lot of money to produce a great video. With the right tools and a properly-planned video campaign, creating a high quality web video can be fairly simple. With today’s technology, you don’t even have to worry about resizing or re-formatting your videos; Google, YouTube, and other video platforms often do this for you.
How to Get Started with Video for Email
When preparing a video for your email campaign, there are a few things you need to consider:
1. Use the best video production equipment you have. It is recommended to have a professional videographer capture your video footage. However, if you don’t have access to a professional DSLR camera, most smartphones have pretty good video-capturing capabilities.
2. Your video should be short and sweet. Longer videos are often too large to attach to emails, and your audience will probably not watch more than a minute or two anyway. If you have more to say, consider developing a series of video emails; if you are creative enough, you can leave your audience eagerly awaiting your next email.
3. Pick a reliable video hosting platform. If you are sending your video out to a ton of people, you need to choose a video host that is easily accessible. Of course the most popular and most highly recommended video hosting platform is YouTube, but there are others. If you want more customization, try hosting sites like Vimeo or Wistia – both have a video email marketing functionality that is quite impressive.
4. Don’t forget the text around your video. You want to create a good email – not just a great video – that will compel your reader to click on and open your email, and then watch your video. Make sure you have an interesting thumbnail for you video, with a good call-to-action. Don’t put too much text in the body of your email, but make sure it is relevant to the subject of your video.
Some great ideas for video emails include training videos, product demonstrations, and customer testimonial videos. Incorporating these types of videos into your email marketing campaign is an effective way to grab the attention you want, and get the customer engagement you desire. For help with your video strategy, contact the experts at In Focus Studios for a free consultation.
