5 Reasons Why Your Business Needs Online Video
With the overwhelming amount of online activity over the past decade, most businesses have wisely set up shop on the World Wide Web to reach computer-savvy potential customers on the lookout for the best products and services. (By the way, if you don’t have a company website yet, you are already about 5-10 years behind your competition). What businesses are just recently finding out, however, is that having a website isn’t enough; the website has to convert clicks into sales. What’s the best way to increase your conversion rate? VIDEO.
1. A business website with video is 53 times more likely to show up on the first page of Google than a website without video.
That’s right; if you have a video embedded on the homepage of your website, the odds of your brand appearing on the first page of Google results increase 53 times. Plain old text and images don’t do it anymore. Google and the other search engines recognize the power of video to engage online visitors, and they will reward you for using one of the most powerful online marketing tools available by pushing you up in the rankings. Most people don’t look past the first page of search engine results – some don’t even look past the top 5 results! Ensure your target market can find you by improving your chances of popping up first. Additionally, YouTube – the Internet’s most popular video networking site – is one of the largest search engines on the web, second only to (and owned by) Google. Hint: Google likes it when you utilize their own products. Set up a YouTube channel, upload and optimize your videos, and watch your traffic go way, way up!
2. Your customers are more likely to purchase your product or service if you have a video.
Statistics show that conversion rates skyrocket after implementing a video on a business website. A web visitor who watches a video is 85% more likely to purchase a product or service than a visitor who doesn’t watch a video. Simply put, your target market doesn’t want to waste time reading about what you have to offer. They want information in a quick, easy-to-comprehend format that tells them what you’ve got, why they need it, and how to get it. Product and service videos appeal to the eyes and ears of your readers about 5 times faster than it would take to read and comprehend the same information in text and images.
3. Your target market will trust you and make a more personal connection with your brand.
46% of people who visit business websites feel more confident in their purchase decisions when the website has a video about the company and its offerings. Give your company a face and a voice with professional corporate videos on your homepage. Introduce your company, your CEO, your products and services – be transparent in a brief, informative video that persuades the viewer into investing in your brand. Your customers want to know who you are and if they can trust you, if you truly believe in the products or services you’re selling. A video gives you an advantage over text and image by extending a virtual handshake and persuasive tongue to your target market.
4. Video is versatile. Once you buy it, you can use it anywhere!
Video is meant to be a social tool. If you purchase a professional video for your company, you want to squeeze out as much return on investment on it as you can. Get the most bang for your buck by syndicating your video on social networks like Facebook, Twitter, Google Plus, Linkedin, and others. Use it for online video advertising to improve your pay-per-click ad performance. Put it on TV! Enhance business listings and online profiles by integrating your videos into your web presence and sharing your content in as many places as you can. It’s your ultimate marketing tool.
5. Everybody’s doing it.
Video isn’t new. Television advertising has been around for years. Online video is newer, but most businesses have already caught on to its effectiveness. 87% of online marketers are already using video, and online video advertising dollars are expected to increase ten-fold in the next 5 years. Chances are, your competitors are already using online video to enhance their web presence. If you want to be competitive in today’s online market, you have to have online video.
Video marketing doesn’t have to be complicated or expensive. For more information on developing online videos for your business, contact the experienced staff at In Focus Studios. We can create a video for your business that won’t break your budget.
