Re-purposing Older Videos

Recently In Focus Studios had the opportunity to work with Allscripts, with multiple locations throughout the US. The Allscripts office in Raleigh needed their marketing video updated with newer backgrounds/audio and to make the video available for online viewing. They were changing the name of their product and also the company colors. Since the talent was shot in front of a green screen, In Focus Studios just needed a few short conversations with the marketing department to get an idea for the new look and feel. The new backgrounds replaced older outdated video. Creative video editing and new graphics also gave this video new life.

So with very little money and time In Focus Studios was able to give that marketing video a much needed face-lift. Sometimes video production is really just a simple update. What about your older media assets that you paid dearly for a few years ago, could they use a few cosmetic updates?

Simple low cost changes can give years of new life to those safety, training and marketing videos.