Why video on the web must be SHORT

When it comes to developing a branded video, to anchor and support your company’s marketing and branding campaigns, the question of what is the intention of the video will inevitably pop up. The easiest way to answer that question is by first being clear and concise on the intention of your marketing and branding campaigns. For a basic understanding, here are 5 essential intentions for all campaigns.

1. Attract profitable customers
2. Secure profitable customers
3. Maintain your customers
4. Up-sell existing customers
5. Generate referrals

Whatever your primary intention is, once thing is clear, video is a tremendously valuable communication vehicle. Video can play a pivotal role in getting your brand and solution to become emotionally relevant to your customers. In short, video can shorten your sales cycle and significantly improve relations between your company and your target audience.

Contact us today for more information on creating branded marketing videos!