4 Quick Tips for Creating Videos for Your Online Business
Careful planning and detailed preparation is necessary for creating a successful video marketing campaign for an online store. Here are four important tips to help you create effective videos for your online business.
1. Determine a specific, realistic goal.
Make a point to write down exactly what your marketing goals are, and how you plan on tracking and measuring your key performance indicators. Do you want more sales? More newsletter signups? More fans or followers? Sometimes, making an entertaining or informative video simply isn’t enough. Your video should have a clear, realistic purpose. For example, a homepage video for your website could alert online shoppers to new sale items, or special offers. A how-to video can present your brand as a reputable company in your specific industry, teaching others the ins and outs of your business while demonstrating strong knowledge and credible authority.
2. Know how you are going to measure the effectiveness of your video.
How are you going to measure success in reaching your defined goals? Perhaps you can measure an increase in sales for a particular item, the number of newsletter subscribers, or your growing fan base. You can also measure the general success of your video with the number of likes, comments, and shares it receives, as well as the amount of high-quality traffic it brings into your website.
3. Tailor your video to a specifically targeted audience.
If you want your online video to be successful, it has to appeal to the people to whom you are trying to sell. If most of your customers are women, try to eliminate any masculine elements and play up the femininity to get a better response. Maybe use children, animals, or soft, floral images instead of sports figures, explosions, or hard lines. Find out what your customer base wants, and give it to them!
4. Make sure you incorporate a CLEAR call-to-action!
Sometimes, it’s a good idea to come up with your call-to-action BEFORE you start creating your video. Decide what you want your audience to do after watching your video. This will also help you create a more defined goal and help you more accurately track the success of your online video. What action do you want the video viewer to take after seeing your video? Click through to your website? Call a toll-free number? Enter a special promo code? A call-to-action can be as simple as sharing the video with a friend. Whatever your call-to-action is, make sure it is easy to do and evident within the first 10 seconds of your video – many viewers won’t watch until the end, so make them act while you’ve got their attention!
Whatever you decide, make sure your goals are reachable and easy to track and measure. Put some thought into how you will catch your target audience’s attention and drive them to act. Above all, make sure your video stays true to your brand, your mission, and your company’s core values.
For help creating a successful video for your online business, contact the experts at In Focus Studios. You can also download our FREE eBook, “The Business of Business Videos” for tips, tricks, and information on how to create great web videos on a tight budget.
