3 Reasons Why You Need an “About Us” Video for Your Website
Most brands are catching on to the fact that marketing and promotional videos are absolutely necessary for a successful marketing campaign. Video is highly valued among most marketers, and many find it to be the most effective form of media when it comes to engaging and driving customer interaction. Sales videos, training videos, and product demonstration videos are increasingly popular across various industries; however, many companies fail to recognize the value of a company “About Us” video. “About Us” videos provide a unique opportunity to tell potential customers, employees, and investors exactly who you are, how you operate, and what you have to offer. Here are a few ways you can use “About Us” videos to expand your marketing message.
1. An “About Us” video can improve your brand reputation and create a stronger sense of trust and credibility.
Statistics show that an “About Us” page on a company website is one of the most visited pages, second only to the homepage. Consumers want to meet the people behind the product. They want to know who they are doing business with, and whether or not they can trust the brand. Including a high quality video on your “About Us” page creates a stronger connection with the visitor, offering a visual experience that can be just as effective as face-to-face, in-store interaction. By incorporating client testimonials, case studies, and employee interviews in your video, you help the customer see a different, more genuine side of your company. This helps you establish credibility and create a stronger, more emotional connection with your customer.
2. Using an “About Us” video for recruitment can help attract the strongest candidates.
Job seekers will definitely visit your website for more information on available positions and to check out the company culture. Creating an “About Us” video that appeals to prospective job applicants can help attract those “perfect fit” candidates you’re looking for. A video can help show potential employees who you are, how you treat your customers, and what you value most as a company. An “About Us” video can also help future employees and clients learn more about the history of your company and the foundation of your business model. All of this information can help applicants decide whether or not they might be a good fit for your company.
3. You should create an “About Us” video to clearly articulate your brand, your message, and your mission.
Ultimately, your “About Us” company video should educate your current employees and new hires about your brand, your corporate message, and the value you bring to your consumers. Anyone who works for your company should be able to quickly and effectively recite your company’s core values and benefits at the drop of a hat. With an “About Us” video, your associates and new employees can develop a clearer understanding of your brand and company culture, and what it takes for your company to succeed. The next time someone asks one of your employees, “So, what does your company do?,” they should be able to clearly articulate the value your company brings to the market.
An effective “About Us” video can help build trust, bolster your branding, and strengthen your staff’s understanding of the value you bring to your customers. For more information on how to create the best company video, contact the experts at In Focus Studios for a free consultation. Our dedicated team of videographers and photographers, located in North Carolina and Maryland, will travel anywhere to meet all your video needs. Call today!
