3 Common Myths About Video Marketing
Most small businesses don’t have the luxury of an unlimited marketing budget, and can be quite apprehensive when considering whether or not to include video in their marketing strategies. Video – specifically online video – has become a primary source for news and entertainment, and can no longer be avoided as a marketing medium. There are several myths and misconceptions about video marketing that bounce around from one small business owner to the next, that simply aren’t true. No matter your beliefs, video is here to stay, and you should consider your next steps for capturing and engaging your audience through video marketing. Here are a few common arguments made by small businesses when considering whether or not to invest in video marketing, and the counterarguments that may help you change your mind.
1. Video marketing is too expensive.
The extensive cost to produce marketing videos is probably the most common misconception among small business owners. Your video doesn’t have to be a box-office hit or Super Bowl half-time commercial. The informal culture of the online video world has lower expectations than the typical television audience. There are so many different ways to utilize online video for your business without dropping thousands of dollars on top-of-the-line video production equipment. Social video apps like Vine and Instagram make video marketing quick, easy, and affordable. All you need is a smart phone or mobile device with a camera, and a knack for creativity.
2. My target audience doesn’t really watch online video.
This is simply – and statistically – false. Nielsen’s March report indicated people from every age demographic have spent some amount of time watching video on the Internet. People spend an average of 7.5 hours watching online video each month. Chances are your ideal customer is watching an online video right now! While many consumers still watch traditional television, the cost to advertise on TV doesn’t always give you the impact or ROI you are looking for. Online video advertising produces better results when it comes to brand recall, message recall, and general ad likeability. People want to be entertained, and they are consistently turning to web videos to fulfill that need. Make sure your brand is visible in the online video world!
3. Video marketing won’t increase leads or sales. There’s no way to measure its success!
Thanks to data analysis tools like Google Analytics, YouTube Analytics, and other metrics-based applications, we can now accurately measure the return-on-investment from online video. Nearly 52% of marketing professionals believe video content produces the best ROI. Online media is expected to influence more than 60% of in-store sales by 2017, which will make multi-channel marketing campaigns more important than ever. 57% of consumers say product videos make them more confident when making purchasing decisions, and are less likely to return an item after watching a video about it.
These common excuses for refusing to invest in video marketing are holding small businesses back from tapping into an incredible resource. Your consumers are craving informative, entertaining videos about you and what you have to offer. For help creating effective, affordable marketing videos, contact the experts at In Focus Studios. We are located in central North Carolina and in Annapolis, Maryland. Our experienced video team serves the entire southeast and can help you with all your video needs! Call today!
