If you want to create effective videos to enhance your marketing campaign, you want to ensure the quality of your video content is as professional as, if not more professional than, the rest of your marketing materials. Content marketing can be defined as the practice of consistently creating relevant, compelling content that appeals to a clearly defined target demographic, focusing on all stages of the marketing funnel and/or buying process, from brand awareness to client retention and advocacy. You want to effectively communicate, inform, and drive your audience (potential customers) to act through the use of high-quality video, web, and printed content.
Here are 4 quick, simple ways to ensure your video content is of high professional quality, without breaking the bank.
1. Invest just as much effort – if not more – into your audio as you do your visual content. The audible component of video content is often considered more important than the visual component, especially if your marketing message needs to be spoken aloud to be made clear to your audience. Invest in a lavalier microphone that can be clipped onto your subject’s clothing. This will help you capture clear, high-quality sound. You can even buy a mic adapter for an iPhone, if you are producing video on a tight budget. You want to make sure that the message you are trying to convey can be easily perceived by the video viewer by appealing to both senses of sight and sound.
2. Steady your shots with a tripod. While some video producers prefer hand-held shots to add some artistic flare to a video, most professional videos are shot with the camera attached to a tripod to ensure a clean, steady image. Your perceived production value can decrease if your video is shaky and out of focus.
3. Don’t be afraid to cut and edit your footage. Most computers and mobile devices can be easily equipped with some sort of video editing software. Many operating systems even come with free programs like iMovie or Movie Maker. You don’t need expensive graphics programs or 3D modeling to create a high-quality, professional marketing video. As long as you are able to create simple cuts, fades, transitions, and text, you can create a clean, professional video without decreasing the production value.
4. Plan and define your goals before you start producing your video. Before you even begin producing your video, figure out what it is you want it to accomplish – what are your marketing goals? How will this video help you achieve those goals? How can you apply your video content to each stage of the marketing funnel? Think about your ideal consumer and the questions or concerns he or she may have when considering purchasing your product or service. This will help you create the most effective video content to help you with your marketing campaigns.
For more information on video marketing and creating high-quality, professional videos, contact the team at In Focus Studios. We can help you create the right videos for your business, and help you achieve your marketing goals.