How to Sell Recital Videos to Dance Families (A Guide for Studio Owners)
Two pricing models that make recital video profitable for your studio and easy for parents. No inventory, no shipping, no hassle.
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Tips, insights, and stories from the field
How to Sell Recital Videos to Dance Families (A Guide for Studio Owners)
Two pricing models that make recital video profitable for your studio and easy for parents. No inventory, no shipping, no hassle.
What Parents Need to Know About the College Recruiting Timeline
When should your athlete start the recruiting process? Most families start too late. Here is the timeline you actually need.
Behind the Scenes: How We Film a 3-Camera Dance Recital
A walkthrough of our recital day setup, from sound check to final delivery. Here is what happens when we show up to film your studio's performance.
How to Set Up Your Dance Recital Stage for the Best Video
Practical tips on lighting, backdrop, camera placement, and audio setup that make a big difference in your dance recital video quality.
Hudl vs. a Professional Recruiting Video: What Coaches Actually Want to See
Hudl is free and great for film review. But does it get you recruited? Here is how a professional highlight reel is different, and when each one matters.
How NC Triangle Dance Studios Switched to Digital Video Delivery
Dance studios across Raleigh, Durham, and Chapel Hill are ditching DVDs for digital recital video delivery. Here is what changed and why parents prefer it.
5 Mistakes Parents Make When Filming Their Kid's Game
We've seen thousands of parent-filmed game videos. These are the 5 mistakes that make coaches stop watching.
What Dance Parents Actually Want From a Recital Video
After 25 years of filming dance recitals, here is what parents tell us they want from a recital video. Spoiler: it is not a DVD.
Dance Recital Audio: Why Sound Board Feeds Beat Camera Microphones
The biggest difference between amateur and professional dance recital video is the audio. Here is why a direct sound board feed produces dramatically better results than a camera microphone.
How to Choose a Videographer for Your Dance Recital
Not all videographers are created equal. Here are 6 things dance studio owners should look for before booking a recital videographer.
What College Coaches Actually Want in a Recruiting Video
We asked coaches from D1 to D3 what makes them hit play on a recruiting video. Here are the 7 things they told us.
Behind the Lens: How a Videographer Prepares to Film a Dance Recital
Capturing the elegance and energy of a dance recital on video is no small feat. It requires meticulous planning, technical expertise, and a keen eye for detail. Here’s a glimpse...
Deliver Your Dance Recital Online
Dance recital delivery methods have changed a lot since 1999. Here at In Focus Studios, we started out delivering recitals on vhs tapes and then quickly transferred to dvd when...
Soccer College Recruiting Video Tips
We all know there is a huge difference in talent from a Division 1 college and a Division 3 college. But I bet you didn't know that when it comes to college recruiting videos, the...
You Want to Be Sure Coaches See Your Video
The Internet has completely how college coaches recruit on its head. Before the internet coaches would come out to a high school game to watch a student-athlete. This is pretty...
Creating Training Videos
Humans are natural teachers and its no wonder we love to make training videos. Think about the person who taught you how to ride a bike, play the guitar or swim in a pool. You...
Stay out of the Stream: Social Media Guidelines for Student Athletes
Most young athletes dream of playing at the highest level, especially in college, with a full-ride scholarship. With so much competition, College recruiters have expanded the...
June is Dance Recital Month
Two Decades Make a Difference in Filming Dance Recitals At In Focus, we’ve been filming dance recitals for the past 17 years; that’s almost two decades. Our goal is to please...
Never Miss a Meeting: The Power of Live Presentation Video
An interactive lecture/business video is a powerful combination of an interactive, rich media presentation with informative video lesson. For businesses, video presentations...
Animation for Medical
The Healthcare market is booming, driven by new products from pharmaceutical and medical device manufacturers. Overall healthcare spending is growing at 6% and healthcare...
One Billion Hours of YouTube Daily
According to Tech Crunch, we’re now watching an astounding one billion hours of You Tube every day. Blame Google. Google acquired YouTube for $1.65 billion in 2006, in a move to...
Pharmaceutical Animation
A growing industry is Medical Publishing which requires videos that complement the written word. We work closely with publishers to follow the maxim “show, don’t tell”. Videos...
Medical Equipment and Supply Video
If you are a medical supply company or drug company then the odds are that you have a medical product to sell. These products run the gamut. You may sell blunt end scissors, C-PAP...
2016 Year in Review
We had a good year in 2016. Sales were up, and we serviced more customers with 100% satisfaction. One of the key moments that stick out in 2016 is the dance recital season. Dance...
Tips For Creating Your First Company Video
You have decided the time was right to create your first company video. Here are some pointers to help you create a video that will make your company proud. 1. Planning is...
Videographer for Dance Recitals
June is dance recital month. The beginning of May our phone doesn't stop ringing as dance studios scramble at the last minute trying book there dance recital videographer. The...
The cost of hiring a videographer
I have had several questions recently about the cost of hiring a videographer/camera operator. It is the industry standard for a camera operator to charge either a half or full...
What Realtors Need to Know About Video
The problem with most Realtors and Video is they don't know where to start and don't understand either the true value to the consumer or how to distribute the video when they are...
One bad social media post can be costly to student athletes
A dream on an athletes journey is to get recruited to play their sport at the college level. There are many factors a recruiter will look at when deciding if a player will fit...
The SEO Benefits of Video
Business videos have numerous advantages over plain text on a website – it is, indeed a selling point. Videos are, now, one of the most valuable tools for Search Engine...
Video of Your Live Presentations or Lectures
The essence of live presentation videos lies in the fact that they can be “attended” as per your convenience! Videos are especially effective when used for capturing one...
Creating Training Videos
In recent times, the internet has been inundated with creating training/coaching videos for all sorts of activities; from cooking to exercising, from academic lectures to playing...
Why Is It Important to Put Video on Your Website?
Ever heard anyone say “I won’t see it until I believe it”? Well, that does seem to be quite the case in reality. It has been proven that websites with videos have a better output...
The filming of a music celebrity
I grew up playing the piano, trumpet and my most favorite, the drums. At the height of my musical career(if you can call it a career), our band played at school dances and local...
Can drones see inside my house?
Drones are great machines. It is a fantastic tool that has allowed film makers to get shots never possible before. These are not toys and they are regulated by the FAA. The...
Hiring a wedding photographer - things to consider
Jeff: Hello everybody, I'm Jeff Philips. Welcome to this webisode. We like to bring in businesses to share tips and ideas about their industry. Today I have Kevin Seifert with...
Trying To Do A Video Yourself vs Hiring a Professional Video Production Company
If your organization is looking to produce video, it’s likely time to look for a professional video production company. Though it may be tempting to try to figure it all out...
With $1M in tax credits, show filmed in N.C. leaves for Hollywood
“Secrets and Lies,” an ABC series that filmed its first run in Wilmington, plans to take its jobs and investments to California. That's in spite of the fact that North Carolina...
Filming from the tower
Have you started to notice all these tall towers set up on the sidelines of high school athletic games with cameras mounted on top of them? With smaller and lighter cameras it is...
Duzi Camera Slider Reveiw
Our newest purchase has been the Cinevate Inc 24" Duzi Camera Slider. We were really excited to get this new tool to add some professional looking shots at a price that wouldn't...
Videotaping Conferences
You are planning a big meeting. You reserve the meeting space, order the food and beverage. You invite well known speakers to present and or train those in attendance. It may be...
Combining Animation with Live Action Video Content
With the constant stream of automated digital marketing messages being thrown out to the consumer population from just about every industry, many marketers are turning to animated...
Medical Videos: Providing Healthy Information
Everyone is concerned about their health and well-being. With new medical devices, prescription medications, and health trends popping up every day, it can be difficult to...
Improving the Video User Experience
Creating web videos that viewers - and potential customers - will actually watch remains one of the greatest challenges for marketers today. If you think about the last time you...
What is a "Day in the Life" Video?
"Day in the Life" videos are usually presented in a courtroom to demonstrate to a jury the severity of a plaintiff's medical condition or limitations and the impact on a person's...
How to Hire the Best Web Video Production Company
When choosing a video production company to create your web videos, it is important to note that not all video companies are the same. There are certain criteria you should keep...
How to Prepare Your Client for a Video Deposition
Video depositions are becoming more and more popular in courtrooms across the country. Video offers more insight than a typical text transcript, and gives legal professionals the...
How are Video Depositions Useful?
The impact of video on professional industries has not gone unnoticed by those in the legal profession. Due to the effectiveness and clarity of video over text, video depositions...
![10 Landscape Photography Tips for Beginners [Infographic]](/uploads/2014/07/picture-perfect-2014-04.jpg)
10 Landscape Photography Tips for Beginners [Infographic]
If you're just starting out in photography, you're probably still learning all the photography jargon, camera settings, and rules of composition. Capturing the perfect picture...
How to Create an Effective Call-to-Action for Your Video
Creating a marketing video without a clear call-to-action is like fishing without bait. Or fishing without any of the proper equipment, really. Grabbing your viewers' attention is...
How to Create a Successful Instagram Video Marketing Campaign
The popular social platform Instagram has over 200 million active users per month, with over 20 billion photos and videos shared across the globe. Ever since Facebook's...
How to Edit Videos Using YouTube's Video Editing Tool
A common question videographers get is "What editing software do you use?" More expensive programs like Adobe, Final Cut, and Sony Vegas are often hard to come by or difficult to...
![The Power of Video For Small Businesses [Infographic]](/uploads/2014/06/business-video-infographic-animoto-2.jpg)
The Power of Video For Small Businesses [Infographic]
73% of consumers say they are more likely to purchase after watching videos explaining a product or service, according to a recent report from Animoto. The survey of 1,014 US...
Why Remodeling and Home Improvement Businesses Should Invest in Web Video Marketing
If you have a remodeling or home improvement business, you should be providing your potential clients with video content to help them undertake projects, boost their imagination,...
How to Take Soccer Action Shots Like a Pro
With the 2014 FIFA World Cup in full swing, you're probably seeing a lot of really awesome action shots popping up around the web: players in mid air, soccer balls hitting the...
Use Video to Give Your Linkedin Profile a Boost
If you are using web videos as part of your marketing strategy, you are probably sharing your videos across multiple social sites: YouTube, Facebook, Twitter, and maybe Instagram...
3 Ways to Help Make Video Production Cost Less
One of the biggest reasons small businesses are hesitant to invest in video as part of their marketing strategies is the cost of production. Oftentimes, when it comes to video,...
Is Mobile Video Really an Effective Marketing Tool?
Video has proven to be an invaluable marketing tool for all businesses over the last several years. From television screens to YouTube, advertisers are finding the most effective...
Does Video Marketing Work better for B2B or B2C Companies?
Consumer-targeting brands quickly jumped on the video marketing bandwagon and are often the first to adopt any new video technology to stay on the forefront of the B2C advertising...
How Can a Professional Video Production Company Help You?
Did you know that over 90 percent of web marketing and communications experts use video as part of their strategy to engage potential buyers through social media, blogging, and...
How to Create an Effective Animated Video for Your Business
If your marketing videos are all starting to look the same - talking heads, a few shots of B-roll, maybe a few lines of text and a phone number - maybe you should switch things up...
3 Common Myths About Video Marketing
Most small businesses don't have the luxury of an unlimited marketing budget, and can be quite apprehensive when considering whether or not to include video in their marketing...
Where Should You Share Your Video Content?
You've put in the time and money it takes to create a high quality video that promotes your brand, products, or services, and now you're wondering how to get it seen. To get the...
6 Tips for Capturing the Best Portraits
Having trouble taking your portrait photography to the next level? Are your headshots looking dull or out of whack? Here are some tips to help you bring out the best in your...
Make Your Mother's Day Extra Special With a Video Scrapbook
Mothers' Day is coming up, and you may be wondering what you can possibly give your mom to show her how much she means to you. Flowers, cards, and gift certificates may be too...
3 Reasons Why a Cheap Marketing Video is a Bad Marketing Video
Everyone has seen that commercial on television, with poor lighting, indecipherable audio, and low-energy actors. It's obvious that only a small fraction of the marketing budget...
Don't Make These Mistakes When Taking Senior Portraits
The end of the semester is just around the corner, and many high school seniors are taking their senior portraits to capture the final moments before graduation. Before sitting...
More Marketers Turning to Digital Video, Shifting Budgets from TV
In a recent survey conducted by the Interactive Advertising Bureau, original content developed for the web will soon be just as important - if not more important - to advertisers...
Tips to get recruited to play volleyball in college
Typically, once a month I get a chance to speak with a college coach in regards to what makes a great college recruiting video. Today I got to speak with one of the most prolific...
Which Social Media Platform Drives the Most Engagement? - YouTube!
One of the most common buzzwords you might hear floating around in the online marketing world is "engagement." Anyone investing in an effective web marketing strategy is highly...
3 Reasons Why You Need an "About Us" Video for Your Website
Most brands are catching on to the fact that marketing and promotional videos are absolutely necessary for a successful marketing campaign. Video is highly valued among most...
How Web Video Quality Can Affect Your Brand's Reputation
Brightcove, a popular video hosting platform, recently released a study that showed how poor quality video can significantly impact the way a customer views a brand. The study...
How to Successfully Market Your Restaurant on YouTube
According to YouTube Insights, cooking and food videos are the fastest growing video genre on YouTube. In 2013, the top 20 cooking and food channels - including Epic Mealtime,...
How to Take the Best Family Portrait for Easter
The weather is getting warmer, flowers are blooming, and the Easter season is just around the corner. Many families gather to celebrate the holiday, and often take pictures to...
More Taxpayers Turn to Video for Advice on Filing Taxes
Tax Day is on April 15th; only a week away. For many Americans, tax season is a very stressful, confusing time of the year. Where do you turn with your tax-filing questions?...
Video in the Classroom: How Video is Changing Education
The way we teach has evolved dramatically over the last several years. Classrooms can be found just about anywhere, thanks to modern technology. Mobile devices and video...
What's So Great About Live Video Streaming?
Recent reports show that over 78% of business executives believe online video is an effective means of business communication and engagement, and most are using live video...
Using Drones for Video Production and Aerial Photography
"Drone" is a very popular buzzword these days. Delivery drones, attack drones, spy drones - but what about aerial photography drones? Many video production companies are investing...
How to Create a Successful Kickstarter Video to Raise Thousands of Dollars
An effective video is essential to any successful kickstarter campaign. A kickstarter campaign with a video is 66% more likely to receive funding than a project without a video....
Product Photography: How to Boost Online Sales
While local shops and warehouses reap the benefits of live, face-to-face sales interaction, the new world of online commerce has all but taken over the retail industry, making the...
Want More ReTweets on Twitter? Tweet More Photos & Videos!
With more than 360 million users tweeting over 230 million times per day, Twitter has become one of the most popular social networks in the world in less than a decade. With your...
Facebook Officially Launches Video Ads
Facebook has finally, officially launched its video advertising platform. What does this mean for advertisers? For Facebook users? This is one of the most influential steps...
How to Unlock the Power of YouTube to Build Your Brand
In today's tech world, where YouTube is the second largest search engine and engages over 800 million people every month with over 4 billion hours of video, having a...
5 Questions to Ask Yourself Before You Create a Video for Your Business
As businesses are quickly catching on to the effectiveness of video marketing, the need for web videos is driving some companies to produce them in large quantities, usually...
4 Ways to Ensure High-Quality Video Marketing Content
If you want to create effective videos to enhance your marketing campaign, you want to ensure the quality of your video content is as professional as, if not more professional...
Should I Use Video to Tell A Story To Help My Business?
We are bombarded by as many as 3000 advertisements a day. As a consumer we have to filter out all that information. It may feel as though we always have to keep our guard up. I...
Good video doesn't have bad sound
If you are one that enjoys dabbling in video, you are most likely aware of all the new cameras available. There seems to be a new one coming out every month. They all tell you how...
Our "go to guy"
Everyone on the In Focus Studios team has different strengths. Some are great at the "run & gun" filming style that is so needed in today's action packed world. Others are very...
Helping Hand of the Month on the In Focus Team: Fil Sibley
Fil, a 27-year video veteran and part of the In Focus Studios staff since 2005, is a versatile shooter and has mastered the craft of getting just the right shot for many types of...
How Can You Utilize Real-Time Videos for Your Company?
Video technology is rapidly evolving, and becoming a greater part of our everyday lives. How-to and troubleshooting videos on YouTube have replaced written instruction manuals and...
How Will Wearable Technology Affect Video Advertising?
Smart watches, Google Glass, and other wearable technology are growing as one of the world's latest trends. What does the rise in popularity of these new gadgets mean for the...
2013: A Year in Review
In 2013, we shot marketing videos for a DJ company, psychic twins, and a basketball camp. We captured happy reunions at the Naval Academy, and photographed special events and...
Get 30% Off ANY Web Video for YOUR Business!
To help you kick off the year right, In Focus Studios is offering a special New Year discount! Get 30% off ANY video you need for your business! We can produce web videos, create...
In Focus Studios' Social Media Consultant Takes Web Presence to New Heights
For a little over a year, our online marketing consultant and social media guru, Katie Barber, has had the arduous task of boosting our presence on the Internet and connecting...
4 Quick Tips for Creating Videos for Your Online Business
Careful planning and detailed preparation is necessary for creating a successful video marketing campaign for an online store. Here are four important tips to help you create...
Video is Everywhere - and it's Here to Stay!
There are more than 7 billion people in this world, and more than 300 million in the United States alone. There are 800 million unique users that upload more than 72 hours of...
Different Types of Corporate Videos
Thinking about creating a corporate video for your company? Often, the first question that comes to mind is, "What should my corporate video be about?" It's very common to come up...
Professional Photography - Tips and Tricks
Jeff Philips: Hello, everybody. I'm Jeff Philips. Welcome to this week's webisode. Every week, I bring in a new business and actually this time I have returning Kevin with Kevin...
Architectural Photography - Corporate Photography
Jeff Philips: Hello everybody. I’m Jeff Philips with In Focus Studios. Welcome to this week’s webisode. I have a returning guest, Kevin Seifert with Kevin Seifert Photography....
5 Tips to Get Better Photos at Your Next Event
Capturing all the best moments of a special event can be quite a challenge. Even experienced event photographers who consistently take clear, balanced photos can have trouble...
The Online Video Market is Changing - What to Expect in 2014
The world of online video is always changing, and more change is yet to come for the online consumer in 2014. Marketers will be creating videos that are more interactive, more...
Why is professional corporate photography important?
Every career-minded professional, entrepreneur, or business owner knows how important it is to have a clean, professional reputation and appearance. First impressions are...
Creating Videos for Email Marketing Campaigns
In an increasingly technological world, our dependence on the Internet is always growing. Cell phones, tablets, laptops, and other forms of technology enable us to communicate to...
In Focus Studios Producer Works with Gloria Estefan
"The challenge was the time crunch. I had the opportunity – unusual because protocol requires a company to go through the agency of record – to do four spots starring Gloria...
Richard Loebelson of In Focus Studios Shoots Atop a Snow "Pressbox"
For over thirty years Richard has worked in video production doing everything from network news, television commercials, to mitzvahs and weddings. Being based in the nation's...
Is Mobile Video Taking Over the Web?
Over the past few years, mobile devices have become overwhelmingly popular; approximately one-third of the American population owns a mobile device. In January through March of...
Should You Outsource for Video Production?
There are a lot of elements involved with video production. Many businesses don't have their own in-house video production crew, actors, or equipment, but some have marketing...
How to Create a Great Script or Storyboard for Your Video
Depending on what style video you are trying to create, you will probably want to start with a strong script and visual storyboard to help you plan how your video should look and...
What does a soccer recruiter look for in a highlight reel?
Over the past month and a half, I have had the pleasure to work with the UNC Women's 2012 National Championship Soccer team. Under head coach Anson Dorrance, the UNC women's...
Why You (and Your Company) Should Be On Google+
If you don't have a Google+ profile yet - you need to set one up through your Google account ASAP! As one of the fastest growing social networks owned by the most popular search...
How to Create Great Video Content
For a video to really succeed, it needs to be high quality. The same with news articles, photography, or other creative content; low-quality content can yield low-quality results....
Video Hosting, Embedding, and Integration
There are three main elements regarding the technical implementation of your videos that must be considered prior to just putting a video on your website. Depending on the style...
Generating Ideas for Successful Videos
When creating videos for your company, especially when you're promoting your business through online videos, it is important to nail down a process for generating ideas that...
How to Properly Use Web Videos as Content
One of the biggest mistakes marketers make when creating online marketing videos is to view the video in the same way they view blog posts or infographics rather than as its own...
Why is Online Video Valuable?
When considering including online videos in your marketing strategy, it is important to consider what it is about web videos that makes them valuable to you - as a brand - and...
8 Ways to Optimize a YouTube Video for Search Engines
YouTube is the most popular free video hosting network and the second largest search engine in the world; Google, the largest search engine, owns YouTube, and the two are so...
Video Production Tips from a Professional Photographer and Videographer
Jeff: Hello, everyone and thank you for tuning in to this week’s webisode. I’m, Jeff Philips and every week I bring in a different business to help share tips and valuable...
Interactive Video Advertising Best Practices
Video advertisers know a combination of motivating visuals and audio and effective calls-to-action are the key ingredients for a successful video marketing campaign. Digital video...
3 Situations In Which You NEED to Hire A Professional Photographer
While almost everyone has access to a camera these days, there are certain situations where you should not rely on the quality of your camera phone to take professional pictures....
Live Event Video Services: Why Hire a Professional?
Do you have an important event coming up? Thinking about recording a few great moments on video to share with friends or colleagues later? You may want to put a little extra time...
Benefits of Using Green Screen Technology for Photography and Videography
Green screen technology - or chroma key technology - has been used by photographers and videographers for the past several years to create complex imagery that would otherwise be...
Is it Worth Your Time to Network?
Whether you have an existing business or a brand new one, getting your face into the public eye is crucial. There are several ways to do this. The first is through social media....
Marketing and Branding Your Company
Jeff: Hello, I'm Jeff Philips and welcome to this week’s webisode. Today I have a marketing and branding expert. Tim Pedersen, welcome to the show. Tim: Thanks, Jeff. Jeff: Why...
Medical Videos - Marketing, Training, and Education
Video can be used in a number of different ways in the medical industry. A powerful visual aid, video can help make difficult medical concepts easier to grasp, whether you are...
Measuring ROI from Online Video
Many companies are investing a lot of their marketing spend into online video. In fact, eMarketer reports online video ad spending will reach $4.14 billion by the end of 2013, an...
Training Tips To Keep You In The Game During Pre-Season
Preseason is arriving soon and high school athletes will be hitting the field for the opening day of fall practice. With many athletes working harder than they have in a while,...
Upgrade Your Instruction Manuals with Video
When hiring new employees, most companies have a transitional orientation period where the new hire is introduced to the firm, company policies, and daily operations. While most...
How to Use Testimonial Videos to Increase Conversions
One of the most powerful ways to improve conversion rates on your website is to utilize effective video testimonials from happy clients. If your customers think you're an absolute...
How To Enhance Your Email Marketing Campaign With Video
Email marketing is not a new tactic. Consumers and corporations alike have been sending information instantaneously over the Internet for over a decade; the only difference today...
What do coaches look for in a college recruiting video?
Creating a winning skills or highlight video is essential to be taken seriously in today’s college recruiting. Not all videos are created equal and often times the difference...
Where Does Creativity Start?
When I was a little kid growing up in Annapolis, Maryland, I would put on magic shows, perform dance routines while lip syncing to my favorite songs of the early 70's. Surrounded...
Video Marketing Rule #1: Know Your Target Audience
Video marketing - like other types of advertising - only succeeds when you know how to appeal to your target market. Oftentimes, you can apply the same rules of other types of...
How to Photograph Fireworks
With every 4th of July holiday, there are fireworks displays. Whether you are setting them off in your backyard or watching them at your local fairgrounds, it's always a bright,...
Advice from an Architect
Jeff: Hey, I’m Jeff Philips and thanks for tuning in this week. If you’re planning to do a renovation or build a custom home, today’s guest will be interesting. Today I have...
TV Commercials - Are they going extinct?
With the rise and success of online video, more and more businesses are investing less in television advertising, and relying more on web videos to help promote their products and...
How Many Videos Do I Need?
If you have a business website, odds are you have invested in some sort of Internet marketing strategy. Perhaps you've heard video is one of the most effective ways to boost...
5 Reasons Why Your Business Needs Online Video
With the overwhelming amount of online activity over the past decade, most businesses have wisely set up shop on the World Wide Web to reach computer-savvy potential customers on...
How to Write an Ad for your Business
Hello. I'm Jeff Philips and thank you for tuning into this weeks webisode. If you have a business or a nonprofit, you have to get the word out about that, and how you are you...
Marketing Promotional Products
Jeff: I am Jeff Philips and I have a great show for you today. If you have a business of any sorts, whether it is big or small, you have to market and promote it, and no better...
Video SEO and What it Means for Your Business
One of the hot key terms being thrown around in today's marketing world is "video SEO," or video search engine optimization. You may come across many articles and blogs claiming...
Photography Tips
If you would rather read than watch our above video then here is the summary transcript of this week’s video: Jeff: Hello, and welcome to Webisode Wednesday. I’m Jeff Philips, and...
Video Production Services
So you want to make a video for your company. You have a camera and an idea, so let the production begin... If this sounds like a situation you have been in, you are not alone....
Corporate Video Clients are Happy
At In Focus Studios, we pride ourselves on keeping the client happy. At times it can be challenging, especially when they are dead set on a particular idea and we know that it...
In Focus Studios Facebook Posts
So, you recently "liked" our In Focus Studios page and realized that you’re not seeing what In Focus Studios or the other businesses and groups you follow on Facebook are up to?...
Videotaping Medical Lectures
If you are in the medical field, you are very aware of CME (continuing medical education). In order to receive your CME credit, you have to attend medical lectures. These lectures...
How a small business can make video blogs
We work with a lot of small businesses that are trying to compete with much larger companies. One fantastic benefit of video is that it levels the playing field. Video is no...
Animation makes a corporate company video come alive
In this day and age we all have seen animated characters, inanimate objects and logos dance, talk and explode. We see it so often that we take it for granted and may not realize...
Jake Gets an Official Visit
Jake is a very good player. (I'm going to use pseudonyms.) He's been pretty sure for a while that he wants to go to College A. He really likes the school and they offered him a...
The Final Negotiation
Madi is close. Really close. She has two scholarship offers from two outstanding colleges. Here are the offers as they stand: 1. X College is offering a $12,000 scholarship. 2. Z...
Recruiting tips from a national coach of the year
Today I had the privilege to speak with the 2011 ACC Coach of the Year and the 2011 National Coach of the Year, Pam Bustin. Pam has revitalized the Duke field hockey program,...
Bi-Color 500 LED Video Light Review
As technology changes, it is hard to keep up with all the new gadgets and tools a videographer can have at his or her finger tips. This also relates to lighting. Over the last 13...
3 Reasons Why UCLA Shouldn't Be On Your List
Pretty much everyone puts UCLA on their list. And what's not to like? It has great academics, absurdly good athletics, and year-round sunshine. I had a consultation with Heather....
Networking In Your Area
It’s hump day. You’re over manic Monday, but you’re starting to get that ache for the weekend. Friday is within reach, but you’re struggling with that so close, yet so far...
The Truth About Athletic Scholarships
What is your college recruiting goal? For most people, the answer is, "To get a DI scholarship." But what it should really be is, "To play at the right college." If you can get an...
Do Recruiting Videos Really Work?
With college budgets being slashed, a college recruiting video is more important then ever. I had a great conversation this past week with a college coach. He shared some...
The Importance of Networking
If you have a business, it is important to remember that people purchase products or services from you because they know, like and trust you. But just how does a potential client...
I just couldn't resist
This automatic, across the board spending “cut” is known as “sequestration,” is supposedly the end of the world as we know it, I found myself humming this song on a drive to an...
5 Ways to Stand Out on a College Coach's Recruiting List
College coaches get lots of emails from recruits saying pretty much the same thing. After a while, they all start to blend together and it's hard for coaches to remember who's...
College Recruiting Tips & Insights
What College Coaches Really Want Put Yourself in a College Coach's Shoes - What would it be like if you met 100 new people every week? Not only that, what if you had to get to...
Get To Know In Focus Studios
Don't know much about us? Get to know In Focus Studios and what services we provide. In Focus Studios is a full service video production, video editing and photography company. We...
5 Great Ways to Use Video To Promote Your Business
In Focus Studios has made it a point with every client to give them the most effective video possible. We know that there are many elements involved that the average person...
Re-purposing Older Videos
Recently In Focus Studios had the opportunity to work with Allscripts, with multiple locations throughout the US. The Allscripts office in Raleigh needed their marketing video...
Are you showing them what you're all about?
It’s not news that video is the way savvy businesses are showing their customers what they’re all about. If you’re not using video as part of your website yet, here are a few...
Top Reasons to Use Online Video for Your Business
The day has finally come where videos have officially established themselves as “rankworthy;” finding their way to the top of the ranks in Google’s Universal Search. Whether you...
Tips From A National Championship Coach
I recently had the privilege to talk with John Danowski, head coach of the Duke Blue Devils lacrosse team. While he impressed me with his knowledge of the game, his enthusiasm was...
Why video on the web must be SHORT
When it comes to developing a branded video, to anchor and support your company’s marketing and branding campaigns, the question of what is the intention of the video will...
FAQ's About Football Recruiting Videos
I often get asked, "When should we start the football recruiting process for my son?" After speaking with several recruiters, their answer is during the junior season. They...
NC State Basketball Recruiting
North Carolina State University’s basketball program has been at the top of ACC news lately—the season is approaching quickly, and fans can’t wait to see what this team has to...
Online Video Continues to Surge in Popularity and Use
Guest Post By Dona Collins Online video usage continues to grow exponentially as broadband Internet access becomes more and more commonplace in U.S. households and work places....
Using a Green Screen
Last month I worked on a project that required a green screen. The commercial spot is for Asian Aid, who’s ambassador spokesperson is Shawn Boonstra. From my limited time on the...
What, 4 Billion Video Views on Youtube ... Per Day!
If you were in any doubt as to the power of Youtube and it’s popularity, this article from Reuters should put your mind at rest. According to the news corporation, Google’s video...
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