The Healthcare market is booming, driven by new products from pharmaceutical and medical device manufacturers. Overall healthcare spending is growing at 6% and healthcare represents close to one-fifth of our Gross Domestic Product.

In this highly competitive market, manufacturers are switching over to high-impact animation videos to supplement traditional written materials. Today’s healthcare marketers understand how animation can simplify even the most complex of ideas.

Most blockbuster drugs now rely on a full-length three-dimensional (3D) Method of Action (MOA) animation to help them stand out in the crowded drug development marketplace. Animation also supports medical device manufacturers demonstrate the way a new product improves the standard of care for patients.

Medical animation has the advantage of demonstrating what goes on in unseen environments, such as inside the human body or within individual cells.

We can digitally replicate any object, product, or device, and animate how it works with precision accuracy and stunning 3D elegance. Unlike a static image, pharmaceutical animations show the mechanism of action at different scales. Interactive video allows zooming in and out for different perspectives and viewpoints.

With these types of animations, patients, physicians and potential investors can see for themselves how a pharmaceutical compound or medical device interacts with the complex mechanisms of the body.

Medical animation can also help a company attain Fast Track designation by the FDA for a new drug, giving it greater access and more frequent communications with the Federal Drug Administration (FDA) throughout the drug development or review process.