How to Sell Recital Videos to Dance Families (A Guide for Studio Owners)

You know your families want a recording of the recital. The question is how to offer it without creating a headache for your front desk.

We’ve worked with dozens of dance studios across North Carolina, and we’ve seen two pricing models that work. Both are hands-off for you after the initial setup.

Model 1: The Flat Rate

You pay us a flat rate based on the number of dancers in your recital. Then you sell access to the video link at whatever price you choose.

Here’s how it works in practice. Say our flat rate for your show is $1,200. You charge each family $25 for the video link. If you have 80 families, that’s $2,000 in revenue. You pocket the difference.

You set the price. You control the margin. We handle the filming, editing, and digital delivery. For a deeper look at the numbers, read our breakdown of how the flat rate model helps studios make money from recital videos.

Best for: Studios that want to make the recital video a revenue line item.

Model 2: The Inclusive

Roll our flat rate directly into your seasonal recital fee or entree fee. Every family gets access to the video automatically as part of being in the show.

This is simpler to manage. No individual sales. No tracking who paid. No “my friend got the link for free” drama. Every family gets the video, period.

Best for: Studios that want maximum simplicity and 100% family satisfaction.

What Families Actually Get

No DVDs. We deliver a high-definition digital link that works on any device. Phones, tablets, laptops, Smart TVs. Compatible with Roku, Apple TV, and Amazon Fire TV. Parents can watch it the same day they receive the link. No waiting for a disc in the mail. We go into more detail on the digital experience in our post on how we deliver recital videos without DVDs.

We chapter each routine so families can jump straight to their dancer’s number. Dead time between routines is edited out. The final product flows like a real show.

Turnaround Time

We deliver the fully edited video within 2 to 4 weeks of your recital date. For studios with multiple shows on the same weekend, each show gets its own separate video.

The Pre-Show Video Bonus

Want to pump up the crowd before the curtain goes up? We can assemble a custom pre-show video using photos and clips from the season. It plays on the venue’s projection system while families find their seats. Studios tell us it’s a great way to market the next season to parents who are already excited about the current one.

Getting Started

If you want to explore either pricing model for your next recital, call us at (443) 871-5624. We’ll walk you through both options and help you figure out which one fits your studio. We serve dance studios throughout the NC Triangle, including Raleigh, Durham, Chapel Hill, and surrounding areas.