Photography creates emotions, and a marketing campaign can capitalize upon these emotions to sell a product, service, or brand.
When used effectively, product photography can be the catalyst that brings your business long-term brand equity and revenues.
Any static product can become elevated with emotion with the right lighting and composition in product photography. For example, a standard football cleat is infused with passion and determination when photographed in the intense moment of a touchdown catch. A motercycle is given endurance and speed with product photography that captures its movements along a curvy road.
Why use a professional photographer?
With a camera on every smartphone, this has given everyone the potential to take good photos and in this economy many people have questioned the need to pay for the services of a professional photographer, however it is interesting to note that one area which still continues to hold its own in the photography industry is product photography. Here the professional photographer is able to utilize a wealth of photography knowledge to create images which are truly one of a kind.
A great photographer (and a great photograph) will use angles, light, perspective, exposure and composition to create every individual image.
Food and Product Illustration are different than Food and Product Photography. An illustration has more information than just the food or product. An illustration is going to have a scene involved or setting. Often restaurants will have the interior in the background. Food and product photography are literally just the food or product on a clean background – it is much easier to shoot everything the same like an assembly line.
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