Creating Training Videos

Humans are natural teachers and its no wonder we love to make
training videos.

Think about the person who taught you how to ride a bike, play the
guitar or swim in a pool. You never forget that person!

From a marketing perspective, a qualified trainer or subject matter
expert is seen as an authority and creates a level of trust that doesn’t
exist otherwise. We tend to buy from people and brands we trust,
which is why the old commercials for toothpaste told you how many
dentists recommended the product for their patients.

The Internet is a perfect platform for sharing basic information, and
by extension, it’s becoming ideal for posting training videos. It’s no
surprise that the Web is awash in training and coaching videos, from
cooking to exercise, academic lectures to playing a musical
instrument. There is probably a video tutorial out there for anything
you care to learn.

I can fix most minor things on my car using a training video, and
when I’m done I can fix myself Beef Wellington and Key Lime
Cheesecake for dinner and learn the guitar licks of Eric Clapton.

If you are an expert on a subject or have a special set of skills, now is
the time to make your own video tutorial and share it on the Internet.

Here’s a short and fun list of ten activities that you can learn to
master watching videos online: karate, coffee roasting, baton twirling,
break dancing kite surfing, knitting, tap dancing, sword making,
sword fighting and sword juggling. Basically, if there’s an enthusiast
out there in the world, there’s probably a video tutorial on the

If you are an expert at doing something or possess a special set of
skills, and are willing to help other people try their hand at that
particular thing or improve their skill, there is no better way to do it

than to make your own video tutorial and share it on the Internet.

But not all tutorials are created equal. Make sure your video is
informative, professional and thorough (don’t just show me how to
ride a surfboard, show me how to wax the board, paddle out into the
waves, and surf a difficult point break).

What creates star quality and millions of followers in a tutorial? You
can’t just put a few bullet points and a few frames up on the screen.
At other times, ten seconds of perfect instruction says it all. Some
people just have the magic for communicating a difficult point in a
simple manner.

Instructional videos can target a small group or reach a huge
audience, both with the same amount of effort.

Companies should consider the power of videos to dramatically
improve their reach. Short videos are ideal for demonstrating actions
that are difficult to understand in text. A video that shows how to
perform a physical task, or demonstrates

We recently helped an industrial client show how a sophisticated
piece of pumping equipment works. It helps when you can actually
see the equipment in use, in real time. Besides, the location of the
facility was remote; it’s not easy to get there and not always in
operation. With the video, a prospect can see right away the
capabilities and cost-savings. No appointment necessary.

Video is not ideal for everything. Sometimes you’ll want to put the
material in writing, or offer a combination of written and video
content. Remember that video is a one-way medium. It works better
when the student isn’t physically present for the training. You can’t
really allow any question and answer between you and your

Tutorials now have a global reach and In Focus Studios can dub your
video into any language. How many languages? From North
Carolina, you can easily reach people in Europe, Asia and Africa.

At In Focus Studios, we are great teachers. We have deep expertise in
this field and it is our job to keep up on the latest tools and
techniques on your behalf. We can show you how to create
entertaining and instructive video tutorials that are best in class.

Stay out of the Stream: Social Media Guidelines for Student Athletes

Most young athletes dream of playing at the highest level, especially in college, with a full-ride scholarship. With so much competition, College recruiters have expanded the scope of what they look for to select, or un-select a scholarship athlete. No longer is your college potential tied to your 40-yard-sprint speed or how quickly you throwContinue Reading

June is Dance Recital Month

Two Decades Make a Difference in Filming Dance Recitals At In Focus, we’ve been filming dance recitals for the past 17 years; that’s almost two decades. Our goal is to please everyone who purchases the DVD recording. At the end of the day, even in the group routines, you want to see your kid dancing.Continue Reading

Never Miss a Meeting: The Power of Live Presentation Video

An interactive lecture/business video is a powerful combination of an interactive, rich media presentation with informative video lesson. For businesses, video presentations establish and promote your brand much easier, using a valuable lead-generating asset that drives traffic to your website. No more excuses of “sorry I couldn’t make the meeting” or “that conflicts with myContinue Reading

Animation for Medical

The Healthcare market is booming, driven by new products from pharmaceutical and medical device manufacturers. Overall healthcare spending is growing at 6% and healthcare represents close to one-fifth of our Gross Domestic Product. In this highly competitive market, manufacturers are switching over to high-impact animation videos to supplement traditional written materials. Today’s healthcare marketers understandContinue Reading

One Billion Hours of YouTube Daily

According to Tech Crunch, we’re now watching an astounding one billion hours of You Tube every day. Blame Google. Google acquired YouTube for $1.65 billion in 2006, in a move to generate new sources of revenue outside its traditional Internet search advertising business. Google claims that more than one-third of all Internet users watch YouTubeContinue Reading

Pharmaceutical Animation

A growing industry is Medical Publishing which requires videos that complement the written word. We work closely with publishers to follow the maxim “show, don’t tell”. Videos augment the written word, and do what a moving image does best – show process. In producing a Medical Research video, our focus is on the “how to”Continue Reading

Medical Equipment and Supply Video

If you are a medical supply company or drug company then the odds are that you have a medical product to sell. These products run the gamut. You may sell blunt end scissors, C-PAP units or a drug to help with the blood flow in a persons arteries. Whatever it is you are selling, itContinue Reading

2016 Year in Review

We had a good year in 2016. Sales were up, and we serviced more customers with 100% satisfaction. One of the key moments that stick out in 2016 is the dance recital season. Dance recitals are typically a good business. Over the last 2-3 years the industry seemed to have shifted with all the useContinue Reading

Tips For Creating Your First Company Video

You have decided the time was right to create your first company video. Here are some pointers to help you create a video that will make your company proud. 1. Planning is Essential Figuring out your budget and writing a script isn’t the most exciting part of the project, but if not done, things canContinue Reading