In Focus Studios Producer Works with Gloria Estefan

In Focus Studios Producer Works with Gloria Estefan

“The challenge was the time crunch. I had the opportunity – unusual because protocol requires a company to go through the agency of record – to do four spots starring Gloria Estefan. I won the job directly from the Convention Bureau two days before Thanksgiving. Final cut was due by January 1.

From start date, I wrote, cast, found locations, scheduled crew, directed, and cut 17 scenes illustrating the theme ‘Miami, You’re Beautiful’. The eighteenth scene was with Gloria in her studio in Miami. I made the deadline by working non-stop – even through Thanksgiving and Christmas Day—to complete the assignment.”

Mimi started working with In Focus Studios in 2008. Besides corporate materials, she has produced/written documentaries, commercials and public relations pieces. Mimi has always delivered on time and on budget!

About The Author

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Jeff is the founder of In Focus Studios. The company has serviced Maryland, DC, Virginia and North Carolina since 1999. Jeff began his video career by videotaping weddings, but was quickly introduced to the world of corporate video production. Since then he has produced marketing videos, medical videos and webcasts. He also works with athletes from Baltimore, Washington DC and Raleigh, NC. He is a fan of 80’s music videos. He enjoys all aspects of video production, including lighting, directing and editing.
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