With the proper planning and organization, producing a video can be a fascinating, complex and enjoyable experience. With the production company and the corporate client working together as a team every step of the way, everything should fall easily into place and the outcome is a powerful marketing, sales or training tool that can quickly pay for itself many times over. Unfortunately, it doesn’t always turn out this way, as many clients are unsure as to the video production process — where to begin, what steps to take to finish the project, how to get a singular message across so that the video works for you and creates the desired response from its audience. This booklet has been designed to relieve those anxieties and eliminate any confusion that you may be experiencing about creating your own corporate video.
By requesting this manual, you’ve already taken the first – and most important – step to learning the video production process.