The array of clients in the medical field presents a challenge. Pharmaceuticals, device manufacturers, medical schools and labs, and medical trial businesses all market a variety of products and services. Videos produced for the medical field require high levels of skill in scripting and producing which we apply to Medical Marketing, Medical Education, and Medical Research.
Medical video production, like medicine itself, is a science and an art. As a science, medical videos, or medical multimedia communications in general, must be precise and concise. You must communicate your message in as few words as possible, yet make the message clear and memorable. Your audiences are healthcare professionals who have little time for listening, and no patience for ambiguity.
For Medical Marketing videos we use all the tools available to us as a video production company for best results: award-winning writers, the latest in cameras and top shooters, skilled technicians, and the best animators. Our marketing videos demonstrate both practice and theories of medicine such as (1) a series of lectures and demonstrations of technique that allow a student studying to be an ophthamology technician to shorten a 2 year course of study to one year, or (2) a corporate identity video to be shown at a medical convention with the aim of touting a company’s strengths. They are widely different projects: for the first, a more intimate, personal , detailed tone is necessary; for the second, a broad brush approach with much showmanship works. This sensitivity to tone and presentation are what we provide for the successful design of a medical video.
Medical Education audiences are more specialized. Medical schools, labs, companies that train and train trainers, and publishing companies are the clients in the education area. For the Medical Education videos settings must be real (either stage or on location), practitioners must be actual wherever possible, and special effects believable. We pride ourselves on producing videos that are authentic in every detail particularly when covering operating room procedures, creating animations and writing copy.
A growing industry is Medical Publishing which requires videos that complement the written word. We work closely with publishers to follow the maxim “show, don’t tell”. Videos augment the written word, and do what a moving image does best – show process.
In producing a Medical Research video, our focus is on the “how to” of clinical trials whether on the structuring of a research study or on the results of such a study. We make it a priority to know the audience, and clearly outline the substance of the project and its outcome.
In Focus Studios is a video company serving Raleigh, Cary, Chapel Hill and Durham in North Carolina, Annapolis and Baltimore in Maryland, and Washington D. C.