Creating Training Videos

Humans are natural teachers and its no wonder we love to make training videos. Think about the person who taught you how to ride a bike, play the guitar or swim in a pool. You never forget that person! From a marketing perspective, a qualified trainer or subject matter expert is seen as an authorityContinue Reading

Stay out of the Stream: Social Media Guidelines for Student Athletes

Most young athletes dream of playing at the highest level, especially in college, with a full-ride scholarship. With so much competition, College recruiters have expanded the scope of what they look for to select, or un-select a scholarship athlete. No longer is your college potential tied to your 40-yard-sprint speed or how quickly you throwContinue Reading

June is Dance Recital Month

Two Decades Make a Difference in Filming Dance Recitals At In Focus, we’ve been filming dance recitals for the past 17 years; that’s almost two decades. Our goal is to please everyone who purchases the DVD recording. At the end of the day, even in the group routines, you want to see your kid dancing.Continue Reading

Never Miss a Meeting: The Power of Live Presentation Video

An interactive lecture/business video is a powerful combination of an interactive, rich media presentation with informative video lesson. For businesses, video presentations establish and promote your brand much easier, using a valuable lead-generating asset that drives traffic to your website. No more excuses of “sorry I couldn’t make the meeting” or “that conflicts with myContinue Reading

Animation for Medical

The Healthcare market is booming, driven by new products from pharmaceutical and medical device manufacturers. Overall healthcare spending is growing at 6% and healthcare represents close to one-fifth of our Gross Domestic Product. In this highly competitive market, manufacturers are switching over to high-impact animation videos to supplement traditional written materials. Today’s healthcare marketers understandContinue Reading

One Billion Hours of YouTube Daily

According to Tech Crunch, we’re now watching an astounding one billion hours of You Tube every day. Blame Google. Google acquired YouTube for $1.65 billion in 2006, in a move to generate new sources of revenue outside its traditional Internet search advertising business. Google claims that more than one-third of all Internet users watch YouTubeContinue Reading

Pharmaceutical Animation

A growing industry is Medical Publishing which requires videos that complement the written word. We work closely with publishers to follow the maxim “show, don’t tell”. Videos augment the written word, and do what a moving image does best – show process. In producing a Medical Research video, our focus is on the “how to”Continue Reading

Medical Equipment and Supply Video

If you are a medical supply company or drug company then the odds are that you have a medical product to sell. These products run the gamut. You may sell blunt end scissors, C-PAP units or a drug to help with the blood flow in a persons arteries. Whatever it is you are selling, itContinue Reading

2016 Year in Review

We had a good year in 2016. Sales were up, and we serviced more customers with 100% satisfaction. One of the key moments that stick out in 2016 is the dance recital season. Dance recitals are typically a good business. Over the last 2-3 years the industry seemed to have shifted with all the useContinue Reading

Tips For Creating Your First Company Video

You have decided the time was right to create your first company video. Here are some pointers to help you create a video that will make your company proud. 1. Planning is Essential Figuring out your budget and writing a script isn’t the most exciting part of the project, but if not done, things canContinue Reading