Did you know that over 90 percent of web marketing and communications experts use video as part of their strategy to engage potential buyers through social media, blogging, and email? Video has been proven to drive traffic and produce a remarkable return on investment by improving viewer interaction, boosting brand recognition, and effectively building brands and companies around the world. Online marketing videos are a vital tool to add to your marketing strategy and can be used time after time to generate leads and sales for your business.
It is important to work with a professional video production company when creating your company videos to ensure you’re getting high-quality content that will give you the most bang for your buck. A professional videography team can help you determine exactly how to produce engaging, targeted video content in a cost-effective way. Some video marketing companies will even help you track the activity and success of your video to help calculate ROI. Working with an experienced video production company will ultimately save you time, money, and a lot of guesswork.
Many “amateur” videographers or do-it-yourself entrepreneurs often find that trying the “cheap” route with video production is ultimately not worth it; you’ll end up spending more time and money trying to fix lower quality videos and may have to start from scratch. Professional video companies either employ or know a network of directors, cinematographers, editors, voice over artists, and actors that can be pulled together to create the best video for your company. Video production companies know how to expedite tedious processes like scripting, casting, editing, and finalizing videos. Experienced video production companies can also help you create and stick to a budget and timeline that’s right for your business.
For more information on how a professional video production company can help you save time and money on your next video, call In Focus Studios today for a free consultation. We can help you every step of the way, from concept to completion. Located in Pittsboro, NC and Annapolis, MD, our team is equipped to serve all businesses along the east coast. Contact us today!